Social media will suck up as much time as you let it. Balancing social media activity with the meaningful work and relationships we have in real life is vital.
Pause for a moment to think. Are you really making the most of your Google presence? As in, are you leveraging Google for all its lead gen potential? The most organic way to use Google to generate leads is by posting compelling content updates that include links back to your website.
How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google hub.am/QeWzjX
— grader (@grader) July 31, 2012
Among the steps outlined in “Social Marketology,” a book by Ric Dragon:
+ Identify the smallest segments possible of your constituents. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.
+ Identify the communities for these micro-segments. Traditionally, community implied a physical grouping, but today a community is characterized by what they value, more than proximity. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate.
If you’re an aspiring entrepreneur with a brilliant idea, make sure you check out this Thrillist/Samsung Video Contest. Here’s the deal: upload a 30-second video describing your startup plan from now until August 10th. If you’re one of the three finalists, you’ll get called to pitch your idea in front of investors (including TechStars founder David Tisch!). The winner gets “1.) Services from the PR mavens at MRPR, KinPixel’s graphic design squad, and LiftFive’s social media gurus; 2.) A suite of Samsung Series 9 laptops whose 9.1 second boot time will build their start-up in no time; and 3.) The chance to be showcased on Thrillist — in other words, the ultimate business launch package that’ll get their start-up all started up.”
More information at the link above!
Companies need to look at what conversations get the most comments, what gets people talking, and do more of it. A Facebook page or Twitter account with no conversations going on makes a company look like [it doesn’t] know what [it’s] doing with social media. — Deborah Smith, social media consultant. Via Social CRM.
Unless you’ve been hiding under a rock the past few months, you’ve probably heard about the up and coming image sharing website known as Pinterest. For those unfamiliar with Pinterest, it’s quite simple. Imagine if Flickr and Twitter had a child together that combined the image sharing of Flickr with the social functionality of Twitter. Users can upload and share pictures with a network of over 10 million people and follow the activity of their friends and other users.
(via Tracy Ingram)
So you’re starting up your own business and you have done all the preparations you need for the soft launching scheduled soon. You think you have covered everything as this business is worth your lifetime savings, so it really took a lot of planning and careful preparations from your end. You simply cannot fail this or you know where you will be, if you did.