5 Reasons Why Social Media is Great for Your Business (Without Discussing ROI) | iStrategy blog

5 Reasons Why Social Media is Great for Your Business (Without Discussing ROI) | iStrategy blog:

I recently read a blog by Marcus Sheridan (the man behind the Sales Lion blog – which if you aren’t familiar with it, do check it out; it is a great resource for inbound marketing tips, advice and divisive opinion) called the 10 Most Misleading Social Media Metrics in the World, which, generalising slightly, questioned the validity of retweets, comments and shares as a worthwhile social success metric, and boiled it down to ROI being the only metric that really matters.

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