What is “engagement?”

What is “engagement?”:


Engagement is about what comes next. Are people interested enough to click, read, and respond when you send the next email or publish your next blog post? As marketers, we measure opens and clicks and as long as the numbers look good and continue to grow, we’re satisfied that we’re doing our jobs. But who is responding? Is it the same people? Or is it a whole new group of folks whose interest you caught? Via Buseiness2Community

via Tumblr http://barcampsarasota.tumblr.com/post/28910515791


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