What is “engagement?”

What is “engagement?”:

ibmsocialbiz:

Engagement is about what comes next. Are people interested enough to click, read, and respond when you send the next email or publish your next blog post? As marketers, we measure opens and clicks and as long as the numbers look good and continue to grow, we’re satisfied that we’re doing our jobs. But who is responding? Is it the same people? Or is it a whole new group of folks whose interest you caught? Via Buseiness2Community

via Tumblr http://barcampsarasota.tumblr.com/post/28910515791

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s