Big data and the emerging era of engagement

Big data and the emerging era of engagement :

Success in the engagement era requires excellence in collaboration and analytics — and not just any analytics, but a prescriptive form that leverages insight to drive business outcomes…There is a danger in treating Big Data as a separate and distinct entity, as opposed to a step towards the end state. Big data should be viewed as an integral part of the broader transformation journey – the era of engagement depends on it. Via Frank Diana’s blog

via Tumblr http://barcampsarasota.tumblr.com/post/29056476515

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