From the beginning there has been a lot of controversy surrounding Klout, the platform designed to measure social influence. Who would have ever thought there would even exist such a thing anyway right? There have been so many terms thrown around like social proof, social influence, relationship marketing… the list goes on. What does it all mean?
Although there are some who despise Klout (usually those associated with not so stellar Klout scores), I happen to love Klout. I think it is revolutionary and I am more than proud to be a part. Social influence is REAL, and measuring it seems like a natural progression.