What’s The Deal with Klout Moments?
Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the overall size of your social communities still play an active role in your score, with recent developments, your Klout score will more heavily weight who those followers are and how you engage with them. Here are a couple big changes: