Content Marketing: Laying The Foundation With Google…

Content Marketing: Laying The Foundation With Google Reader

Follow along as we teach you how to build the ultimate tool to listen to the web to enhance your web marketing campaigns. But why would you want to do this in the first place? There are four key reasons to listen to the web when creating your content marketing strategy:

  1. Keeping track of your competitors’ marketing efforts can give you a strategic advantage (or at least keep you from being blindsided)
  2. Creating great content is key to successful web marketing
  3. Creating great content is reliant on having a constant stream of relevant, creative new ideas
  4. Finding the people who care about your subject is the first step toward building lasting relationships

(via Content Marketing: Laying The Foundation With Google Reader | V3 Kansas City Integrated Marketing and Social Media Agency)

via Tumblr http://barcampsarasota.tumblr.com/post/34231585263

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