To Scan, or Not to Scan? That Is the Question Action code use is…

To Scan, or Not to Scan? That Is the Question

Action code use is growing, are you using them for orders?

I got quite a few phone calls this past week from fellow circulators concerning the article that was posted on this website last week on action code response rates exceeding direct mail rates.

I am not going to say who called me in this article, let them get their own fame, but the best call was from someone who simply said: “What the hell is an action response code?” Actually she used another word instead of “hell,” but I don’t want to be censored in my first month on this web site.

(via To Scan, or Not to Scan? That Is the Question – Roy Beagley, E-Marketing @ audiencedevelopment.com)

via Tumblr http://barcampsarasota.tumblr.com/post/34756805695

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s