To Scan, or Not to Scan? That Is the Question
Action code use is growing, are you using them for orders?
I got quite a few phone calls this past week from fellow circulators concerning the article that was posted on this website last week on action code response rates exceeding direct mail rates.
I am not going to say who called me in this article, let them get their own fame, but the best call was from someone who simply said: “What the hell is an action response code?” Actually she used another word instead of “hell,” but I don’t want to be censored in my first month on this web site.