“A new report from McKinsey Global Institute, however, makes the business case for social media a…”

“A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?”

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company (via futuristgerd)
via Tumblr http://barcampsarasota.tumblr.com/post/43075734546

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