Analyzing share of time spent on social networking sites in December 2012, comScore reveals that while Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined, and almost as much as the aggregate of all other social networks (6.1%).
18-29-year-olds more than twice as likely as the average internet user to use Tumblr (13% vs. 6%).
(via Chart/table from: Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December)
via Tumblr http://barcampsarasota.tumblr.com/post/43490736994
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